Kismet Toksu

Sr. Consultant, Reden & Anders

Kismet Toksu joined Reden & Anders as Sr. Consultant in July 2004.
Kismet has 20 years of experience in marketing leadership and strategic consulting supporting the success of consumer and business-to-business enterprises.  Since the introduction of consumer directed health care in 2000, Kismet has been a pioneer in successfully developing and bringing to market strategies, products, services and tools that address health care cost, quality and access and promote consumerism. Kismet has experience with individual and group markets of all sizes and is considered a strategy, product innovation and marketing, operations and HSA subject matter expert.

Prior to joining Reden & Anders, Kismet was President of Candor Consulting, Inc., a consumer directed and e-healthcare health care strategies and solutions practice.
As leader of Candor Consulting, Kismet built consumer directed and defined contribution businesses and offerings with carriers, health plans, TPAs, PBMs and e-health care companies. 

Ms. Toksu served as Vice President for Lumenos from 2000-2002, a “first-mover” in consumer directed health care, where she led the company’s business development and strategic alliance successes. 
In addition, Ms. Toksu rallied cross-functional teams to operationalize and fully integrate partner services that have become the core of the company’s product offering, consumer experience and business model.  While at Lumenos, Kismet directly tested the consumer directed concept with mid-market employers, sold employees during open enrollment and drove the launch of the private-label product targeting health plans and TPAs.  She was an active member of the management team credited for developing the overall strategy and launching the health care plan.

From 1988-2000, Kismet Toksu was a key business builder and senior executive at Phillips International, an international media company.
She led the launch of Phillips Health Interactive and its profitable e-business unit as Executive Director, served as Senior Vice President of Strategic Marketing for Phillips Business Information (PBI), led the growth of the Phillips Media Group as Vice President/Group Publisher and served in a variety of marketing, sales and content leadership roles.  She participated as an active member of the PBI Executive Committee and Phillips International Management Team.

Kismet Toksu graduated from University of Texas, is a frequent writer and contributor, and has participated on numerous industry boards, forums and events. She is a 2005 winner of the prestigious Dalton Pen Award.